Jason Grullón Virtu Podcast

Jason Grullón is the cofounder of Virtu, a sustainable fashion brand that produces most of its apparel in his native Dominican Republic. Please enjoy this episode of the Crossing Borders Podcast.

Outline of This Episode

  • [0:25] Who is Jason Grullón?
  • [1:51] What is virtu and how does the company work to change people’s lives?
  • [3:08] Why Jason’s company uses employees from a slum.
  • [5:06] Meeting the demand of the Kickstarter success.
  • [8:50] The difference the company is making by paying the living wage for the Dominican Republic.
  • [13:04] Finding producers in Bolivia and the organic process that happened.
  • [18:01] Why the company is profitable because it is socially responsible.
  • [22:14] How did Jason wind up going to law school and moving into fashion?
  • [26:43] The business opportunities that exist in the Dominican Republic.
  • [31:51] Jason’s predictions about the D.R. economy and business climate in the future.
  • [34:39] The mistakes companies make when attempting a sustainable brand.
  • [41:22] The social and PR benefits of having Virtu provide business uniforms.
  • [45:09] Advice Jason would give to himself if he were starting over.
  • [48:52] The response Jason’s friends and family had to his business ideas.
  • [52:17] Streamlining and expanding to Haiti as the company moves ahead.

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