Q3 was headlined by 7 investments, including 2 follow ons into existing portfolio companies. We did our first investment in Brazil, deepened investments in Mexico and other regions in Latin America.
Latin American tech is on fire in 2019, headlined by Softbank’s continued disruption of the market, having invested in 16 deals in the past 16 weeks. This is pushing big funds like Goldman Sachs, Credit Suisse, Riverwood, Temasek, a16z, Sequoia and more to invest more quickly in order to get into deals. You can read more about these headline deals in our new monthly series in TechCrunch, written by Magma’s Sophia Wood.
InEvent – Brazil/USA. CRM for Corporate Events. Our first investment in Brazil and is a SaaS with a Brazilian tech team targeting the US market.
MiPos – Ecuador/Mexico. Point of Sale system for restaurants in Latin America. With the proliferation of Rappi, Uber Eats, Domicilios, and other online ordering systems, restaurants have a tablet for each service. MiPos integrates it all.
Treble.ai – Colombia/USA. Mobile first customer service for ecommerce.
Marqii – US/Chile. SaaS for US-based restaurants to automatically update their menus and pricing on all online ordering websites.
Magma Events 2019
Lendit – Dec 4-5, Miami. The premier fintech conference in the US gets a Latin American edition.
WeXchange – Nov 14-16, Asunción. The IDB is leading a conference for women entrepreneurs.
Pedro Pablo travels to Israel to meet entrepreneurs and investors
Our Partner, Pedro Pablo, recently traveled to Tel Aviv to meet local stakeholders and get to know the thriving local ecosystem.
Nathan Lustig attends YCombinator Demo Day
Our Managing Partner, Nate, traveled to San Francisco last month to participate in YCombinator’s Summer 2019 Demo Day, where he met Latin American companies. Every year more Latin American startups participate in this prestigious program (16 this batch!). We have previously invested 10 YC companies, including in Ubits and BrainHi who also participated in previous batches.
JT and Sophia were mentors at Village Capital’s Finance Forward program in Santiago
Our Principals, JT and Sophia, were invited to act as mentors for fintech startups from across Latin America in a workshop on Investment Readiness for Village Capital’s first Finance Forward program. The program offers workshops in four Latin American cities, as well as opportunities for financing at the end of the program for the top startups. Sophia and JT met with several startups from Mexico, Brazil, Chile, and Colombia during the event to help them prepare to meet with investors.
OmniBnk opens office in Mexico
OmniBnk continues to be one of our top-performing companies, expanding into the Mexican market with our Venture Partner, Eugenio Perea, as Country Manager. They announced their expansion into the Colombian market in May 2019 and continued to grow in Q3 this year.
Magma Google Case Study + Ciara Middleton’s Lessons Learned
We published our case study on how we use Google Cloud to facilitate remote work at Magma Partners and how we collaborate with our startups across borders. We depend on GSuite for everything from investment documents to pitch decks and we cover all this work in the case study.
We also published an article written by our intern, Ciara Middleton, who joined us in June/July 2019 to help out the content team. She listened to over 20 podcast episodes and turned the lessons she learned into a blog post to help entrepreneurs learn from the experiences of others. Read more about Ciara’s tips here.
Crossing Borders Podcast Highlights
We had a very busy few months on the podcast – thanks to Angel and Josefina for working so hard on making this program possible. Here were a few of the guests we had this quarter:
New Articles on Nathan Lustig’s Blog
We published a few more deep dives on Latin American industries and trends this quarter.
If you want to get in touch with Magma Partners, you can reach us here. Thanks for reading!
Nuvocargo is a freight forwarding platform that manages cargo deliveries across the US-Mexico border, for a seamless experience for users on both ends. Nuvocargo handles customs and provides tracking services to make the process of moving cargo between Mexico and the USA less painful and more efficient.
Founder Deepak Chhugani started Nuvocargo in the US in 2019, leaving his native Ecuador to join Y Combinator in Winter 2019.
Nuvocargo allows customers greater visibility and better data on the freight supply chain, allowing customers to track their shipments via the cloud-based dashboard. All processes are managed through the online platform, including customs clearance, tariffs, and shipment method.
Nuvocargo is the fifth Ecuadorian company in the Magma Partners portfolio. The company is also backed by leading investors from Silicon Valley, USA, and Latin America, such as the founders of Rappi and Cabify.
InEvent is an all-in-one event management platform for corporations that aims to boost event engagement for users. InEvent compiles all tools and data on attendees in a single digital platform, creating an improved and personalized user experience for event attendees and organizers.
InEvent provides event-specific apps, check-ins, targeted push notifications, and analytics on event attendees, which help boost company sales and attendee engagement at events. The team once managed a 40,000-person event at a stadium in Brazil where over 97% of attendees downloaded and used their app during the event.
InEvent was founded in 2015 by Mauricio Giordano, Pedro Góes, Vinicius Neris. The company started in Brazil and has since expanded into the US market, where they are selling from Atlanta, Georgia, reaching several big corporate clients within their first year of operations.
Event management is one of the fastest-growing industries worldwide as more companies seek to boost client engagement. With only three years in the industry, InEvent has worked with more than 395 companies including some of the largest brands in the world, such as Honda and Amazon, as well as large Latin American companies like Itaú bank.
MiPOS is a payments and finance management system for restaurants to help them integrate with delivery apps without complex programming. With MiPOS, restaurants can manage their online menus, orders, deliveries, and payments through software on a tablet. MiPOS also offers a mobile POS system for restaurants to help them accept card payments from consumers in Ecuador.
The company aims to help restaurants facilitate online orders for food delivery and streamline payments. Using an API, MiPOS provides an integrated platform for restaurants that is able to connect to the restaurant inventory and sales records stored in the cloud or in an exported Excel document.
MiPOS was founded by Orlando Espinoza and Roberto Yoncon in 2019 and is based in Quito, Ecuador and went through Y Combinator.
The company has already integrated with UberEats, Rappi, and Domicilios as it enters the already booming food delivery market in Latin America.
We are excited to watch MiPOS grow over the next year to help Ecuadorian restaurants accept payments and delivery options more easily! MiPOS is our fourth Ecuadorian startup as we continue to drive seed-stage investment in the country.
As we have grown, our team has become larger and more distributed. For monthly all-hands meetings, our nine-person team comes online from the US, Mexico, Colombia, and Chile, and we depend on Google Cloud for these collaborations.
We were pleased to be featured in a recent Google Cloud case study about how we use the entire G Suite to meet with hundreds of entrepreneurs and investors across Latin America and Asia every year. These tools allow us to centralize information for our distributed team, coordinate meetings, collate critical data, and help startups make the connections they need to grow.
“The vast majority of startups in Latam do not fail for lack of money but lack of contacts and experienced people who constantly provide feedback, which has been fostered by G Suite,” said Managing Partner, Nathan Lustig.
G Suite provides us with the infrastructure we need to support over 53 startups in nine countries across the region. To learn more about our Google Cloud case study, click here.
I am a first-generation US citizen, born to parents raised in Ireland. My two brothers and I have lived in Pennsylvania, on the East Coast of the US, our whole lives. As I enter my final year at Susquehanna University, I am studying International Business and Marketing.
Through a unique funding opportunity with our business school, I was selected alongside six of my classmates to spend my summer gaining cross-cultural work experience abroad leading into the final year of university. As I set off to choose a country, and a job, I knew I wanted to travel to a Latin American country and my passion for entrepreneurship along with my love of the outdoors pushed Chile to the top of my list.
Nathan Lustig’s Crossing Borders podcast served as the perfect tool to teach me about the startup industry in Latin America. I listened to the thirty most recent episodes and looked for overarching themes that stuck out to me. By listening to so many different thought leaders in LatAm tech and entrepreneurship, I have begun to understand the Do’s and Don’ts of Latin America’s startup ecosystem:
You are not supposed to! It is better to admit that you do not have the answer than to fake it and risk being caught in a lie or a moment of over-confidence.
In Episode 64, when Komal Dadlani interviews Nathan on how to raise venture capital with Magma Partners, Nathan brings up this point while discussing “the best types of entrepreneurs.” Nathan mentions a personal experience where he was asked by a board member if he was aware of a particular company, supposedly in his industry. Nathan admitted he had never heard of this mysterious competitor. This company turned out to be completely made up and the question was a mere test of honesty. Admitting when you don’t know something is the right thing to do.
Many of Nathan’s guests spoke about the importance of failing and all that it taught them. In Episode 67, Brian York of Liftit admitted that one of his biggest faults when starting his first company was that he “tried to get too involved in things that [he’s] just not good at.” When he began to allow his team to take over where he was weakest, the company started growing.
Similarly, Maricel Saenz, CEO of NextBiotics advised in Episode 76, “the worst attempt is the one that you never do”. It’s very easy to see where there is opportunity and reach out to people that can help you seize it.
Cory Siskind, founder of Base Operations, emphasized this point, saying: “People, especially women, need to be less risk-averse and just go-for-it. There is a 90-something percent change that it won’t work but you never know what can happen, don’t overthink it. You won’t regret trying.”
Maricel Saenz of NextBiotics noted that she and her co-founder are opposites: man/woman, introvert/extrovert, scientist/businesswoman, but these differences are what makes them work together so well. Where one member of a team falls short, others can pick up the pieces. Teams should be dynamic and efficient, which all begins with knowing your strengths and weaknesses and recognizing that flaws are not only acceptable, but inevitable.
In Episode 61, Carlos Moyses, the CEO of iFood, stated simply: “You don’t do anything by yourself. You really need to build a team, a strong team.” This team needs to be committed to the mutually-understood goals and purpose of the business.
While business teams should have a common goal, they also need diversity. Jackie Hyland, of A55, made a poignant statement in Episode 69: “Diversity in general is just so good for business. And it’s great for the long term health of a project or business.”
Similarly, in Episode 70, Eugenio Perea reflects on a moment of realization when he was in a board meeting: “I looked down the table and I realized over 50% of our employees were left handed. And I’m left handed. And I hired all of them”. This moment was when he decided to hire someone to take charge of Human Resources; Perea knew diversity in thought on a team is an integral part of success.
Connections are everything, and you should make a conscious effort to make friends everywhere and enemies nowhere. It is impossible to predict who will help you and when.
Nathan notes in Episode 64: you always need to “close the circle.” If Magma Partners, or anyone, rejects you, always respond to that rejection email. One day you could have another business idea or even just need some advice and if you burn that bridge, there’s no turning back to ask for help on the other side.
If you make an effort to treat every interaction like a ‘good first impression’ you will never need to worry about a bad one. Push yourself to attend everything you can and take every opportunity to expand your network. Marta Forero, Co-Founder of UBits, travelled to Silicon Valley to participate in Y Combinator and notes that the people she met were the most important part of the whole journey.
Komal Dadlani noted of choosing investors: “I want his network, not his net worth.” Investors should provide much more than just money. When making decisions about investors looking to come on-board she asks herself: “Do I want them to call me on the good days and the bad days? Am I willing to have breakfast and dinner with this person constantly? Will I have the guts and courage to tell them when I have a problem/be transparent with them?” Dadlani continued to add, “My Silicon Valley investor, I met in 2014, and he didn’t invest until 2016. It took 2 years of relationship building.”
Nathan noted in his conversation with Maricel Saenz: “be willing to get over some of the shame of being told no and the possibility of your attempt going cold” when trying to reach out to someone new. The simple act of asking someone to grab a coffee with you and start a conversation could make all the difference.
The very nature of having an entrepreneurial mindset means you are willing to explore uncertain grounds. This thought process is both admirable and imperative for the future of any startup. As Peter Thiel states as the opening line of Zero to One: “Every moment in business happens only once.” Seize opportunities when they show up and never be afraid to be the first to reach out.
What I have concluded from listening to Crossing Borders is that there will always be people willing to help. Accept the fact that you do not know everything, make a conscious, daily effort to build a respectable network, and surround your startup with the right people to facilitate its growth.
Ciara Middleton is an intern at Magma Partners and a senior at Susquehanna University in Pennsylvania.
In Q1, we built out our Mexico team, did four new investments and our portfolio companies continued to be successful. Q2 2019 buildings on Q1, with 4 new investments, two in Colombia and two Mexico, headlined by Dataplor and Vozy. We spent time in Mexico, Colombia, Ecuador, Chile, US and Argentina during Q2.
We also had our first exit out of our second fund, with Kushki
Pagos’ acquisition of Chile’s QVO to expand into the Chilean market. Magma portfolio companies have received $65M in follow on funding from funds like Accel, Kaszek, YC, Techstars and more, and sell $35M+ each year.
Kushki Pagos acquired QVO, Magma’s first exit out of Fund II
Magma invested in QVO, a Stripe clone for Chile, in late 2018. We met Kushki Pagos, a Stripe clone for Colombia, Ecuador and Mexico around the same time and help make this deal possible, investing in Kushki in conjunction with the acquisition.
2. Sophia wrote What the VC Landscape is Really Like for Women Entrepreneurs in Latin America
Sophia’s article covered the day to day of being a female founder in the region and the experience of Juliana Villalba, Marta Forero, Maite Muñiz, Maria Paz Gillet and many more entrepreneurs in her Crunchbase article.Continue Reading
“I went to China and I saw the future.” That’s what David Velez, cofounder of Nubank Latin America’s largest neobank, valued at $10B, said at TechCrunch disrupt in 2019 after traveling to China early in his startup’s journey.
Francisco and I had a similar experience when we traveled to China in 2017 and 2018 and spent time with Fintech, eCommerce, social media, blockchain and other startups in China’s dynamic market.
We believe that China and Southeast Asia are more similar to Latin America than the US. They suffer the same problems: Mega-cities with poor infrastructure, lack of good education, many unbanked and underbanked citizens, and much more.
Traveling to China allows us an unfair advantage to see into the future, as China solved many of the problems that Latin America deals with today between 5-10 years ago.
Jie Hao, our Beijing-based partner who many of you met at the 2019 Magma Summit, and Magma Principal JT LI will host us in Shanghai and Hangzhou where we’ll meet startups, VCs and big companies creating the future of FinTech and Retail in the world’s most advanced technology market.
Spend a week with Magma LPs, top founders and team members to really understand where the world is going. And in tpyical Magma fashion, we’ll take time to get to know China outside of the tech space, visiting some of China’s most interesting cultural centers.
Space is limited and reserved for Magma LPs and Founders first. Please book your reservation to save your place! If you have any questions, please let us know! If you’re interested in spending a week with us in China and are not part of the Magma ecosystem, please reach out and tell us a bit about yourself.
Sunday March 29th to Saturday April 4th, starting and ending in Shanghai
Sunday Arrival Shanghai, Welcome Dinner
Monday to Wednesday Shanghai, Future of Fintech and Tourism opportunities
Wednesday April 1, evening, Bullet train to Hangzhou, dinner
Thursday/Friday – Future of retail and eCommerce, closing dinner, tour of Westlake
Saturday morning, bullet train to Shanghai
Included: 3 meals per day, 4 and 5 star hotel accommodations, tours of cultural sites, transport inside China.
Not Included: Flights to and from Shanghai are at own expense
Reserve your trip: https://payform.me/QwlKHY4
When we invest in a startup, we’re in it for the long haul. It’s seven years on average, but we’re hoping to create lifelong relationships with the people we support, even if the startup that we’re supporting you on does not work out.
One of the biggest predictors of success that we’ve seen so far is working with founders that share our values. When evaluating an investment, we spend time sharing our values and listening to the values that the founders and their team bring to the table.
We’ve decided to share our core values, along with some of the mental models that we and the best entrepreneurs in our portfolio have used to be successful. We didn’t come up with most of these, but these are the ones that have worked for us.Continue Reading
Talent is evenly distributed, but opportunity isn’t. It’s a powerful idea that most Latin Americans innately know to be true.
From Patagonia to Mexico, Colombia to Brazil, we see talented, hardworking, people who haven’t been able to make the most of their talents because of poorly run education systems, under investment and low social mobility.
We can blame governments, corruption, elites, colonization, foreign interference. All deserve some blame.
But smartphones and access to the internet changed everything.
Today, almost everyone can access all the world’s knowledge right from their pocket. We can learn whatever we want without asking gatekeepers for permission. We can change the course of our lives.
That’s not to say it’s easy. There are still massive structural problems that deny millions access to opportunity, but technology – and those who build it – are helping millions more access opportunities to better their lives. And that of their children.
Technology’s created Latin American inflection point. As we’re more connected than ever, Latin Americans is taking a huge step forward and start to make up for lost time.
That huge step starts with you. Whether you’re an entrepreneur, working at a startup or using the internet to make you and your community better, we’re excited to join you in helping make Latin America a better place.