Note: A version of this article originally appeared in Inc with the title How to Raise Venture Capital if You’re Outside the United States and on Nathan Lustig’s blog.
Over the past three years, I’ve been working with 30+ companies that have their bases across Latin America build their businesses. Many of these companies are really US companies that just happen to have a tech and sales team in Latin America and want to raise capital in the US. Others are Latin America B2B companies that would love to raise money in the US, but have found hard sledding.
When I first got started, I didn’t realize how hard it would be to find investors to follow in on our companies and our strategies were all wrong. In 2015, I got on a plane to California with Adrian Fisher, the founder of PropertySimple, to take his company to the US market. He’d build an amazing product, similar to Zillow, but in Chile, and 1000+ real estate agents using his product and millions of people using PropiedadFacil to find properties.